MACtac Graphics Special Projects
MACtac® Graphics is known for offering quality pressure-sensitive adhesive products and superior service. Recently, MACtac Graphics has taken that presence to the next level, revealing the all-encompassing meaning of "Graphics that Rock".
The branding slogan, "Graphics that Rock" sends multiple messages. Not only does MACtac produce dependable, durable, easy-to-use, quality products for the graphics industry, MACtac graphics also send the message that MACtac cares. MACtac has been striving to increase its presence with non-profit organizations to create message-driven graphics that help support a cause.
MACtac recognizes the importance of serving others and has partnered and will continue to partner with non-profit organizations on a national level to help make a difference. Wether it's teaming up with Susan G. Komen for the Cure Central Florida to make a statement about breast cancer awareness, or supplying volunteers, training, support and pressure sensitive adhesive vinyl to wrap New York City taxis as part of Portraits of Hope's Garden in Transit program, MACtac is taking its products and services to a new level.
93 Cents for Flight 93
We were all touched by the dramatic and tragic events of September 11, 2001, so when the opportunity arose for MACtac® to assist in raising awareness and funding for the building of the permanent Flight 93 National Memorial in at the Flight 93 crash site in Shanksville, Penn., MACtac had no hesitation.
MACtac participated in “93 cents for Flight 93”, an awareness campaign designed to honor the 40 heroes of Flight 93. Led by the efforts of The Hope Always Live On (HALO) Foundation, an Akron, Ohio-based company that founded the “93 cents for Flight 93” campaign, MACtac partnered with Road Scholar Transport to wrap one of the company’s semi tractor trailers for the cause.
MACtac donated the pressure-sensitive material, and the expertise, to apply the graphics, which featured dynamic imagery of a bald eagle, the “93 cents for Flight 93” campaign slogan and a special tribute to the heroes of Flight 93. Indiana-based Harbor Graphics printed the materials, which consisted of three rolls, at 54” x 150”, of MACtac IMAGin® B-free® PRO vinyl and PERMACOLOR® RAYZor™ overlaminating film. Wrapping a vehicle as large and as intricate as a 53-foot Daimler Freightliner semi-truck demands honed skills – this project required four graphics installers and two 12-hour days of work to complete.
The MACtac-wrapped “93 cents for Flight 93” semi-truck officially launched from Shanksville-Stonycreek School, as children, educators and Shanksville-area community leaders saw the tractor-trailer off as it hit the road to travels the rest of the country raising awareness of Shanksville, Flight 93 and the heroes who sacrificed their lives. The Flight 93 National Memorial fundraising goal is set for the tenth anniversary of September 11, 2011, but the truck will be on the road for five years, touching lives wherever it goes.
To learn more about the campaign, check out http://93centsforflight93.org.
Mobile Expression of Hope
The program was Garden in Transit and it was designed to help children overcome difficult circumstances and build self-esteem through public artistic expression. The end result - thousands of New York City taxi cabs wrapped in floral-covered MACtac® IMAGin® B-free™ vinyl sending a colorful statement throughout the city and beyond.
Garden in Transit was developed by the non-profit organization, Portraits of Hope. Marking the 100th anniversary of New York City's iconic yellow cabs, the taxis were seen on the streets of New York from September through December 2007. The MACtac vinyl was screenprinted with large, vibrant floral designs, painted by children across the nation. From beginning to end, MACtac was involved.
MACtac held its very own painting event in downtown Cleveland on the Gateway Plaza in which approximately 120 students from the Newton D. Baker Elementary School of the Arts painted roughly 140 vinyl panels. For the application process, MACtac volunteers and professional applicators were on-hand to assist and for removal, MACtac developed training materials, including a training guide available in 12 different languages.
MACtac IMAGin B-free vinyl was specifically chosen by Portraits of Hope for the project because of its unique print quality, image pop and innovative adhesive system. The 2.1-mil high performance vinyl is easier to apply and reposition than traditional films due to its patent-pending, bubble-free air egress adhesive system and leaves minimal residue at removal. With such a large scale project, the innovative film helped save time on both the application and removal processes.
MACtac "Graphics that Rock for the Cure"
In honor of National Breast Cancer Awareness Month, in October 2007 during the Specialty Imaging Graphics Association (SGIA) industry trade show in Orlando, MACtac® partnered with Susan G. Komen for the Cure Central Florida, House of Blues and Soul Asylum to 'Rock for the Cure."
The partnerships are another example of MACtac's dedication to expand its reach within the non-profit sector. MACtac kicked off "Rock for the Cure" with 'Wrap for the Cure" in the SGIA Wrap Pit - designed to showcase hands-on graphics wrap applications - by demonstrating the qualities, features and benefits of one of MACtac's highly favored vinyl and overlaminate combinations, IMAGin® B-free™ and Permacolor® RAYZor™.
IMAGin B-free is a 2.1-mil high performance vinyl that features a bubble-free air egress adhesive system. It provides exceptional durability (10 years outdoors) and is highly conformable over complex three-dimensional curves, rivets and corrugations without lifting, peeling or shrinking. When coupled with the 1.5-mil Permacolor RAYZor, one of the thinnest overlaminates available, users can expect a paint-like finish, as well as ultra-conformability and durability for easy application.
As a "Wrap for the Cure" bonus, Cori Yarckin, an up-and coming rock/pop artist was on-hand during MACtac's Wrap Pit demonstration signing autographs. The extravaganza continued the following night with the "Rock for the Cure" concert featuring Cori Yarckin and Soul Asylum at the House of Blues. All proceeds benefited Susan G. Komen for the Cure.